What information do you use to make your marketing decisions?
The biggest problem small business owners face is the quality of the information they have access to and then use to make their marketing choices. Most of the time, in fact, the only information they have is what they get from the people who are trying to sell them advertising!
Stop buying advertising and start buying CUSTOMERS!
When it comes to marketing, most small business owners think all they have to do is find the media that reaches the most people or sells ads at the lowest cost, and the rest will take care of itself. Does this sound like you? Whether you're using traditional or digital media, you're not going to get the results your really want: more customers!
The information you need for FOOLPROOF MARKETING is already in YOUR HANDS!
The information you need to make better, smarter easier marketing decisions is right in your office. It's your own customer database! Unlocking that data and analyzing it will tell you everything you need to know about who your best customers are and where to find propspects who are just like them.
This is no gimmick. It's the same process the national mega-retailers have been using for decades
There's a good reason why Walmart, Home Depot, Lowes, Target, Walgreens and hundreds of other major national brands are so successful when they come to your market. They have more infomation about their own customers and YOUR customers than you ever imagined and they analyze that data to make every marketing decision; from where to locate their stores to what coupons and discounts they send to their customers and prospects.
Big data for small business
Do they have access to some super secret database? Well, yes, but it's not a secret. ANY business, no matter how small, can get the same information and be able to compete with the big boys! It's called Lifestyle Segmentation research and national retailers have been using it for decades. Now, this great equalizer is finally affordable for small and medium-sized businesses to transform their marketing from a guessing game into a solid action plan.
Get the book and learn how it all works!
You can start shopping at The Customer Store right now! Learn how stop buying advertising and start buying customers. This handy little book explains how lifestyle segmentation works, how to apply it to your customer database and transform your marketing forever!