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    Google's Display Advertising Plans Include Gmail, YouTube

    DateTuesday, July 6, 2010 at 8:53AM

    For a company that has made a big business of indexing third-party websites, a substantial part of Google's display success hinges on its ability to milk YouTube and its other owned and operated properties such as Gmail and Google Finance. Read the full story at AdAge.com.

    COMMENT: We've all been quite critical of the effectiveness of display advertising, mostly because traditional advertisers seemed to use it as if it were outdoor or television. The key to successful Internet marketing, of any kind, is relevance. Facebook is way ahead of Google on display ad revenue, but their ads certainly don't look like the banners and skyscrapers we've been ignoring for years. Certainly seems reasonable that display advertising opportunities will grow in the coming years. It's what we say in those ads that will determine their effectiveness.

    AuthorMarty Gould | Comment2 Comments |

    Reader Comments (2)

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