This form does not yet contain any fields.
    « In website development, which comes first: the content or the container? | Main | WHAT DOES GM KNOW THAT THE REST OF US ARE STILL FIGURING OUT? »
    Tuesday
    Jul032012

    Heading to the Pacific Northwest

    Getting ready for next week's Marble Institute Stone Summit in Portland next week. We were in Toronto two weeks ago and had a great time with the fabricators and distributors who spent the day with us at the MS International facility in Mississasauga. MIA Vice-President Jim Hieb sent out a really nice email today. I really appreciate the positive feedback.

    You have probably seen the notices for this meeting.  I would like to share a few perspectives and strongly encourage you to attend!   How about registering today before you head off to enjoy the 4th of July holiday!

    “Marty Gould’s presentation was worth $5,000 to my company!  He alone was worth taking a few hours away from my business to focus on my business.  I was also proud to serve as one of the panelist on the fabricator’s forum --- sharing and getting feedback from other fabricators was valuable.”
    -          Paolo Mantenuto, Marble & Marble Ltd
     
    NOTE: Paolo attended the MIA/Stone World seminar on June 21st in Toronto.  His comment about the value of this seminar is one we hear often.
     
    Marketing Keynote
    Marty Gould of Focalize Now will share a number of online marketing tips to the for the Portland Stone World / MIA seminar. At the recent Toronto seminar he shared that when it comes to online content stone companies need to:
     
    1) Narrow their focus
    2) Pick keywords that set you apart
    3) Write content relevant to your keywords
    4) Build external links to your site
    5) Avoid paid shortcuts
    6) Manage your online reputation
     
    He later showcased the 9 biggest website mistakes made by companies. What attendees most appreciated from Marty's presentation was that he showcased the websites of many stone companies - some good - some bad. The attendees quickly saw why his list of six "must do" items (especially the writing of "content") is so important. So this wasn't just a marketing seminar.....it was a seminar that delved directly into how stone companies can reach consumers/clients. Companies not paying attention to their online presence will lose marketshare over time.

    I know some folks have already decided to come down from Washington and hope a few more will join us. I promise you'll come away with at least one easy to implement idea that will improve your business. See you in Portland!

    References (47)

    References allow you to track sources for this article, as well as articles that were written in response to this article.
    • Response
      Response: オメガ 店
      オメガ デビル
    • Response
      Response: Sushi Orlando
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Response: Houston Plumbing
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Response: SEO company Sydney
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Response: senuke
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Response: A/c Repair
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Response: towing Linda Vista
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Response: Mega CLeanser
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Response: Mega CLeanser
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Response: Alpha cut hd
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Response: Reviews
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Response: Reviews
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Response: Towing San Diego
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Response: xe ô tô củ
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Response: handyman matters
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Response: vo xe audi
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Marketing Strategies and Consulting for Small Business - A Tool of Ignorance - Heading to the Pacific Northwest
    • Response
      Response: MatchPoint1
      I have watched �boston legal� ever since in my college days, i love to watch courtroom drama;;
    • Response
    • Response
      Response: Happy Christmas

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>