Direct Mail > Terre Neuve
Terre Neuve
This long-time South Florida general contractor was interested in building new business with residential homeowners who had recently built homes with defective drywall manufactured in China. We were able to identify neighborhoods containing affected homes and created a customized variable imprint campaign to heighten awareness of the contractor's expertise in dealingn with complex reconstruction issues. The first mailing generated qualified leads worth nearly $2 million in potental business for the contractor.
