TRADITIONAL MEDIA
Contrary to what you may have heard, read or seen (from traditional media outlets, ironically) the old time media is NOT dead.
But, the way advertisers buy and use it sure is.
Gone are the days when an advertiser could simply buy a bunch of gross ratings points and kick back to await the rush of new customers to their business.
Today’s newspaper, television, radio and print advertising can still be a powerful tool to generate awareness and spur customers into action. Not the dusty old ads you’ve pulled out of your desk drawer to recycle every year, or the laundry list of prices and services you’ve stuffed into your radio and television spots. Those relics are dead and gone forever.
Today’s savvy local business owner is using traditional media to drive potential customers to their websites, presenting a unified message on all media platforms to build brand recognition and top-of-mind awareness. They’re educating potential customers rather than just selling them. They’re engaging in a dialogue, not shouting at the top of their lungs.
For more than 20 years, Focalize Consulting has been creating powerfully effective traditional advertising that works, because it’s focused on solving customer problems.
We avoid the clichés and bland platitudes that infect so much of today’s advertising (click here for a great list of “killer clichés from marketing guru Chris Lytle).
You can read, watch and listen to our work by clicking on the links below.
Newspaper/Print Advertising
Effective print advertising is all about creating a focused message that’s attracts the reader’s attention and motivates them to take action. Here are some examples of campaigns for our clients.
Radio Advertising
Radio works best when compelling content is combined with high frequency scheduling to build awareness and motivate response. These are just a few of the hundreds of commercials we’ve created over the last 25 years to drive customers to our clients’ businesses.
Television Advertising
Compelling video messages still make an enormous impact on viewers. And now, the traditional 30-second spot can be the gateway to a collection of rich online content. We help small companies make big impressions with video that hits home.
Direct Mail
The ultimate traditional target marketing tool, especially for businesses with limited budgets. We help our clients identify their best prospects and develop message content utilizing Experian’s MOSAIC Lifestyle Segmentation research. We generate higher response rates and better-qualified leads. Some examples of our work can be found here.
